Front Line Associates Series: Creating Better Customer Experiences

These training courses are focused entirely on your associate-customer interactions to improve your customer’s shopping experience, customer retention and per customer sales volume. Perfect for retail sales personnel, customer service associates and call center agents.

Training classes are available in-person, online or in five minute audio segments that can be accessed from your desktop, laptop, tablet or smart phone. Training programs can be customized to meet your organizational needs or you can choose our standard programs.

Retail Front Line Associates eLearning Audio Situational Learning Series

Who Benefits From This Program? 

All employees interacting, enhancing and engaging in our customer’s experience at any touch point within the store. 

Competition drives the need for our Front Line Associate Series 

Price competition is rampant.  Your competitors use price to entice customers.  Price customers are elusive in that they come in, focus solely on price, and since their objective is strictly price-focused they leave without engaging your front line associates. Price customers are not store loyal and don’t add to your gross margins- unless your front line associates are able to engage them.  The Front Line Series helps you get the edge on price competitors by showing your associates how to be engaging, to understand customer psyche/behaviors/attitudes, and to become experts at the “moment-of-truth” customer opportunities. The Front Line Associates Series is based on the art and science of customer service.

ROI and Benefits of BLI’s Front Line Associate eLearning Series 

  • Front line associates impact every sale, every day, every minute, every customer
  • Assists in meeting challenge of increasing value from labor costs and retention
  • Average transaction value will generally increase with an overall lift in store sales and margins
  • Decrease the burden of employee of employee training on managers/supervisors
  • Use as an additional employee evaluation tool
  • An informed front line associate gives your customers an amazing in-store buying experience
  • Aligns and reinforces front line associate’s actions with customer-driven store culture
  • Establishes a positive impact on each of the front line associate’s job success
  • Create positive interactions with customers reinforcing their long-term store loyalty

BLI’s Series develops and enhances soft skills:

Self Confidence – with customer conversations

Friendliness – people skills to befriend customers

Patience – deal with customer’s moods

Respect – customer’s position in conversation

Attitude – positive attitude in challenging situations

Empathy – listen to customer’s perspective

How the training format works

  • Four-part series of classes is presented in 5-minute online briefings
  • Self paced – completion on your time schedule
  • Content available on smart phone, tablet and/or computer via the internet
  • Total FA Series takes approximately 5 hours, including FA Situations
  • The Front Line Associate Situations is an evaluation instrument used to assess front line associate’s level of retention and application.
  • Four Part Series:
    • Part 1:  Attitude+ Attitude=Employee
    • Part 2: Employee-Customer Emotional Touch Points
    • Part 3: Customer Experience Moments-of-Truth
    • Part 4: Customer Psyche and Behavior

Certificate: Certified Retail Front Line Associate Professional

Front Line Associates eLearning Series Subscriber Log In

Call Center Associates Certification Class

The Front Line of Customer Satisfaction

Call Centers are one of the most important aspects of a company. Call Centers are the frontline of customer interaction and can make the organization more efficient and profitable. A good Call Center builds brand reputation, brand recognition and customer loyalty. 

With this in mind, having prepared Call Center Agents is critical to a Call Center’s success. Having new Agent’s prepared for the demands and nuances of the job means both the organization and customers win.

Bottom Line Institute’s Front Line Associates Call Center Agent Certificate program is for new or inexperienced Agents and consists of 8 classroom hours and can be completed in one full day or in two 4 hour sessions.  The program contains 5 Modules and focuses on the characteristics, functions and skills that create exceptional call center agents.

Call Center Agent Certification Modules:

  • The Call Center Agent- job and industry overview
  • The Call Center Agent- characteristics and skills for success
  • The Phone Conversation- starting the call
  • The Phone Conversation- controlling the call
  • Customer solutions, resolutions and call endings

Our Call Center Agent program is a comprehensive course that can be presented at your site or ours- and can be customized to fit your needs. The program focuses on providing the skills needed to enhance Agent job performance that exceeds customer expectations.

Contact us for more information: